"For an amateur" - and above all for tourists (everyone... in principle, even for "their" Vietnamese who came to the resort from somewhere else in the country), you can find a lot, although it's still "not Saigon" (that is, Ho Chi Minh :-))), well, you need to be able to bargain and be ready!
An interesting place. Clothes, shoes for summer, beach. Tea, coffee, nuts, dried fruits, coconut chips (caramel - very tasty), souvenirs, etc.
Several cafes are gathered in one place. The food is delicious and varied.
I did the purchase of things for my family and myself in this market. An excellent choice and prices are pleasing, and most importantly, you can bargain. Many boutiques have Russian-speaking merchants.