The beach is not bad, but there are a number of disadvantages. You can pay for beach services only through a vending machine, and everything is in Hebrew. If you do not know Hebrew at least at a basic level, you can easily lose money if problems arise. When I was with 2 people, the machine chewed the bill and did not give out any tickets or money. People called support, everything is in Hebrew there too. By the way, earlier (5-7 years ago) there was a towel rental service on the beaches, and it cost a penny, 2-3 shekels, now there is no such service. There are often strong waves, no swimming, and very small areas near the lifeguard tower are open for swimming. There is no way to order food in a cafe with delivery to your sunbed.
One of the best beaches in Tel Aviv. There are all necessary facilities nearby - cafes, bars, supermarkets. Near the house, which is also very important.