There are probably two advantages - it is perfectly located (only to cross the road to the sea) and a convenience store through which you actually enter the hotel from the sea. And so, the rooms are standard, the hotel has several room owners and the prices differ of course, but in my opinion everything is unreasonably high from 500 shekels per day out of season. Without breakfast (we had 550 at all, that's about 140 bucks for the appart) . It's a bit much in my opinion. But Israel, in principle, is very bad