The store is great. I bought myself a pair of original T-shirts, gave about 1200 rubles for each with our money. I bought NB crosses for 13 thousand rubles, in Moscow the same ones are 10 thousand more expensive. Locals say that the price tag is significantly lower on Black Friday.
We got on days with additional discounts, but, alas, we could not buy goods (shoes) of the models of interest, because there is a poor choice of running sizes (there are for gnomes and Gullivers).
Prices are like in a regular store, products from the shelves of the latest size are interesting, and even then not very much. Maybe I was at the wrong time, there were no special discounts, there are much more interesting discount stores.